Gorilla Bangs a Gong for Cadbury

I'd never seen this ad before - it was on Gruen Transfer tonight -- it's pretty cool. Won a major gong at Cannes '08. Not sure if it sold any extra chocolate (it's a Cadbury ad) but it's worth a look.

While the original ad is a bit of fun, much of the value lies in the spoofs that have since been produced and posted on YouTube. A number of people have done their own mash-ups - there are versions using tracks by 50 Cent, Deep Purple and Bonnie Tyler and Nirvana and...

BTW the Cadbury TVC shared the credit at Cannes with Microsoft's 'Believe' viral web film for Halo 3. 

Chalk and cheese anyone?

*** UPDATED 1/8/08 - you could say this is an excellent example of 'gorilla marketing'.