Sydney Writers' Centre Serves Up Facebook Lesson

If you want to check out a great example of an entrepreneurial business utilising Facebook as a means of interacting with consumers, building a community and promoting itself, then check out the Sydney Writers' Centre's page.

Sure, the centre promotes itself and its courses on the page, but it also allows people to subscribe to its newsletter, contains relevant photo albums (student success stories and pics of its training rooms)...plus it uploads info re writing competitions and other relevant topics.

Importantly, the page allows people to ask questions and put forth their views (including their reviews of the course - very powerful! - which part of "I highly recommend it.." and "Loved it, loved it, loved it" wouldn't resonate with prospective students??). 

Oh, and 172 fans have subscribed to the page. 

Mmmm. Positive interaction with current/past/prospective students intertwined with relevant brand promotion. How good is that? And the cost? Stuff all!

Click here for more information on the Sydney Writers' Centre. By the way, the centre also writes a regularly updated blog and has its own Twitter page.

Here endeth the lesson!