Funny ad for German online shop Otto that successfully conveys the brand's key selling point i.e. a thick shopping catalogue. Hilarious (and effective).
Interesting piece on Sony PlayStation in PR Week and how the brand, after stuffing up its first foray into the blogosphere in 2006, is back blogging, albeit in a manner more transparent and authentic than its initial effort.
Knowing what you stand for as a brand and communicating it succinctly is a key tenet of successful marketing.
Why is it that many (most?) technology companies that deal directly with the general public don't 'get it' when it comes to written communication?
Please reset (or cycle the power on) your ADSL modem to activate new package parameters.
PR Week Interview: Bruce MacKenzie on the evolution of PR.
Meanwhile, in the same PR Week series, Porter Novelli's Chief Client Officer, Julie Winskie, says that PR has become much more important to clients -- "We are taken much more seriously...(we're) much more respected at a lot of different tables".
Winskie, who has a background in consumer brand PR, is optimistic about the industry's future.
She says the future will be "bright and very messy...we're all going to have to be comfortable with chaos in a very, very fluid environment...challenging...it will be much harder and much more fun and ultimately much more rewarding."
PR Week Interview: Julie Winskie on the evolution of PR.
A downloadable e-book that outlines of social media tools and resources needed to listen and participate, guiding PR, customer service, product development, and marketing
A lengthy blog post that looks at the integration of social media into broader marketing communications (it was written over a year ago but is still makes for relevant reading).