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August 14, 2008

Never Mind, We Know What We Stand For

Knowing what you stand for as a brand and communicating it succinctly is a key tenet of successful marketing.

Popular Hawthorn drinking hole Nevermind gets it. Here is what's written on a small sign in the bar's front window:

No guest list.
No dance-floor.
No tea or coffee.
No telephone.
We have beer.

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