Hat-tip to those devilish lads at Zoo Weekly who have made 'something' (i.e. media headlines) out 'nothing' (an offer of $30K for a female federal politician to get her kit off for the magazine).
The headlines said it all:
The Zoo offer came hot on the heels of Kate Ellis being voted by her Parliamentary peers as being Australia's sexiest MP.
Ellis, who at 31 is the country's youngest Federal Minister, reportedly turned down Zoo Weekly's kind and generous offer...naturally! But that didn't stop Zoo from milking publicity from their exchange with the Sports Minister.
Zoo Weekly editor Paul Merrill was quoted as saying: "We're naturally sad that she's turned down a shoot and deprived her constituents of a much needed morale boost in this global recession."
Cheeky bugger! Full marks mate on a funny and very cost-effective guerrilla publicity stunt!
* a fully clothed Kate Ellis MP (Pic: AdelaideNow.com.au)
