Links of the Week Dec 1, 2008 >>>

PR New Tools of the Trade (Balancing Act)

Becky McMichael lists the 'top 29 not so very technical things' all PR people should know

Humans Needed to Get the Tweets (Sydney Morning Herald)

Paul McIntyre looks at the need for PR to interpret online conversations

The Cult of Social Media Personality: Whatever Happened to Communication? (Communication Overtones)

Kami Huyse reminds communicators not to get too hung up on social media tools

The Chill Winds Blow Through the Hallowed Halls of Journalism (Lagrange Point)

Brad Howarth observes that Australian journalism's Walkley Awards does not acknowledge digital media 

PR is So Over (AccMan)

Blogger Dennis Howlett causes a storm within UK PR circles

"PR is So Over": Why Dennis Howlett is Right (In Front of Your Nose)

Andrew Bruce Smith weighs into the Howlett-sparked argument

Top Australian Google Searches of 2008 (Fresh Chat)

Also includes 20 'fastest rising' Australian searches

So This is Christmas (Neekersneakers)

Annik Skelton's hilarious take on the annual Xmas family newsletter (thanks to Servant Of Chaos for directions)