The icing, trimmings, candles, bells and whistles represent the paid-for advertising. Upfront, bright, in-your-face, adds some pizzazz and makes it all the more tempting by finishing off the package.
The cake itself, however, represents a brand's public relations, its reputation with stakeholders and the conversations swirling around it in the community.
Now, you can have a cake without the trimmings and it often tastes nice.
But you can't have the trimmings without the support, bulk and texture of the cake.
How's your cake?
Are you all candles and M&Ms, or do you offer your customers and stakeholders a bit more in the way of substance?
Scrumptious pic sourced from: Pink Cake Box
