This week has been a busy, busy one for the PR Warrior. Checked out a heap of good stuff. Here's a snapshot of what's been on my computer screen in recent days:
Amanda MacArthur provides some real-life examples as to how Twitter can make your life easier.
Vero Pepperrell takes a look at Stephen Fry's unique challenge to celebrate reaching 50,000 Twitter followers - in short, Tweeps were asked to submit tweets containing 50 Ls (you may have to register to be able to read - Marcom Professional features some great stuff if you're into PR, marketing and social media and is well worth having on your must-read list).
Fascinating post by David Meerman Scott who analysed the inauguration speeches given by George W. Bush and Barack Obama, and demonstrates the new President's strong use of inclusive language when compared with his predecessor.
Jill Kurtz gives a topline overview of a major report by Pew Internet and American Life in which experts and analysts provide us with a glimpse of the future. Includes a link to the report itself.
Generation G - That would be 'G' for Generosity, Not 'G' for Greed (Trendwatching.com)
40 of the Best Twitter Brands and the People Behind Them (Mashable.com)
Giving is the new taking, and sharing is the new giving. What are the three trend drivers for Generation G? Highly recommended! As Trendwatching.com states: "...in this business climate, can you really afford not to spend some time figuring out how to get a little closer to your customers?".
40 of the Best Twitter Brands and the People Behind Them (Mashable.com)
Jennifer Van Grove has penned a thoughtful, well-researched piece with stacks of up-to-the-minute examples of brands that are
Other Stuff:
Discovered Jennifer Van Grove.
Followed Groundswell co-author Charlene Li from Forrester Research to her new gig Altimeter Group.
Read Smart Company.com's article on top 20 online trends for a faltering economy.
Attended the Melbourne Social Media Coffee Morning (great gig, now a weekly event - if you live in Melbourne and are into social media, get on down - Fridays, 8 am, Mr Tulk).
Enjoyed reading about Veet's 'Goodbye Bush' press ad-cum-viral success story - and followed the conversation sparked by Mumbrella's post-with-a-long-heading: 'How the Blogosphere Views Naked's Fake Video Episode - and YouTube Viewers Start Posting Their Responses'.
Oh yeah, and the PR Warrior came in at #41 on the Top 129 Australian Marketing Pioneers Blog list, compiled by Julian Cole, with help from cohorts Zac Martin and Peter Wagstaff. Thanks guys!
