Like many people (yes, even this digital age), I jot down a lot of notes in my little Black Book.
It's a Moleskine notepad. I love it. In fact, I actually run a number of notepads at the one time. But this particular Black Book is my favourite. Therefore, I put all my good stuff in it!
Now, in a world first, I am going to reveal - within reason of course...I will not divulge Paris Hilton's cell number, for instance :) - the 'gems' of random information I glean from all quarters and squirrel away in said Black Book.
I'm quite a note-taker, so this post may go over one, two or even three posts - hey, we might be still here this time next year! But you'll look, of course, because you know you want to...
Please note: I tend to jot down stacks of words and phrases and ideas; where possible, I have included an attributable source.
So without further ado - here goes:
'PASSEGGIATA' (passej-ahta) - the custom/art of strolling, chatting, drinking coffee & checking out other people.
BOPD = barrels of oil per day; MMBOE = million barrels of oil equivalent - Note: 'cos you needed to know that :)
Reputation drives revenue!
"Delightful Rain" - a celebration of Australian surf music (label = Bombora2)
ASDRU SIERRA (trumpeter).
Tactical support and strategic guidance.
PR = You don't measure performance in terms of column centimetres".
Trust & understanding is what PR is all about
WORD OF MOUTH
- a credible shareable story
- buzzability factor
- work with people to build a story
PEOPLE LIKE TO CONSUMER, BUT THEY ALSO LIKE TO PRODUCE AND THEY LIKE TO SHARE.
"Trust and shareability"/credibility and transparency
- core value proposition: discussion points around a product or service.
Determined detractors = critics.
www.thenumberbook.com/book = "The Number" by Lee Eisenberg
There is a major difference between sustainable WOM and buzz (buzz = limited windows).
CREDIBLE, COMPELLING AND CREATIVE CONTENT.
CUSTOMER ENGAGEMENT AND BRAND ADVOCACY.
PR stands at the nexus of science and art.
Clients require strategic and tactical integration of communications.
THE HAWTHORNE EFFECT = give attention to a small exclusive group and ask for their opinion (WOM kickstarter).
Vintage stuff: Codename Tom, shop 2, 102 Gertrude St, Fitzroy.
Multi-platform communications i.e. Grand Central Station - source: Harold Mitchell
THE POWER OF RESTRAINT: George Clooney's acting style...
Clint Eastwood's style: economy of words, movement.
CLOONEY: "It's more fun to be the painter than the paint" i.e. director, not actor
BRAND EXPERIENCE: integrating brands into people's lifestyles, adding value to the consumer experience of the brand...engaging rather than interrupting.
5-point comms plan:
"The jazz band works best when participation is shaped by intelligent communication" - Wynton Marsalis
Entertainment marketing and lifestyle branding.
Book: Alistair Campbell Diaries - the Blair Years
SPONSORSHIP = tapping into passion, emotion and interest.
Good band: GOTYE
INFORM * INFLUENCE * INSPIRE (Typepad mantra)
Blogs aren't a new marketing tool - it's a new opportunity to engage customers and cultivate relationships.
PEOPLE REALLY WANT TO BE HEARD!!!!!
What's going on in communities affect your business.
Online thought leadership.
Return of the Mack: whatever happened to Mark Morrison? (see below)
THE SOCIAL AND CULTURAL REVOLUTION THAT IS BLOGGING