Think of your social media efforts as...a car.
The technological wizardry, the 'back-end', is the engine. Very important because without it, there is no action, no forward momentum.
The seats and the bodywork represent the 'look and feel' of the website, blog, podcast, online social community, Twitter page. Once again, vitally important. People want to drive around in cars that not only look good but are functional and intuitive. From an ownership point of view, how a car looks is representative of who we are.
So that leaves...
CONTENT.
Content is the 'fuel' that gets the motor running. Without it, the car is useless. It might look good, but it ain't doing what it's supposed and is a waste of space.
What about your 'car'?
Is it full of fuel and powering along the information superhighway, or spluttering along on the smell of an oily rag?
Worse, has it been abandoned altogether?
Pic sourced from: conservationphotos.com
