There's so much great stuff floating around the moment in the broad arena of public relations, marketing communications, brand reputation, social media and customer engagement.
If you're working in this space and not taking advantage of the plethora of insights, knowledge and ideas that are freely available, let's just say you're missing out big time!
Here are a number of blogs I've been reading of late which are well worth having on your radar, if not in your Google Reader!
- First up we have Mumbrella. This is a staple diet of the PR Warrior. Mumbrella is the blog of Tim Burrowes, former editor of B&T magazine and he's built a strong following in a short space of time. If you're into media and marketing news and views Australian-style, be sure to check out Mumbrella, and/or follow Tim on Twitter (@mumbrella).
- Duncan Riley's Blogging is Not a Spectator Sport is another local product worth having on your radar. Here he gets stuck into Aussie PR practitioners who don't get the blogosphere.
- Lois Kelly always provides plenty of food for thought on her Foghound blog. Kelly, author of the excellent book Beyond Buzz, is an expert in word of mouth and conversational marketing. A recent post that caught my eye was 'Finding 8 Patterns in Social Media EcoSystems' - according to Kelly: "My conclusion after reading thousands of posts/tweets last week: most marketing and PR content hasn't evolved for a social media world".
- Olivier Blanchard's Brand Builder Blog is about "building strong brands through passion, innovation, creativity and common sense. In this excellent post ('Grassroots Vs The Volcano'), Blanchard advises marketers not to fall into the 'new marketing vs old marketing' trap. He says: "You can't afford to limit yourself to being a supporter of either one camp of the other".
- Valeria Maltoni writes the popular Conversation Agent blog. Recent posts included Maltoni's 'Top 3 Digital Marketing Tactics for 2009' - by the way, they are microblogging (Twitter), corporate website and contextual advertising - plus 'You're On Twitter, Now What?', in which she looks at the evolution of the popular microblogging platform.
- David Armano's excellent Logic+Emotion blog falls into the 'must-read' category. His latest post ('Battle of the Brands') looks at the emerging trend of people building and managing their reputations online, and the potential downside of this activity as it can relate to your full-time position. He uses as an example Scott Monty, a high-profile social media expert who now works for Ford (see Monty being interviewed by Fox Business below).