Which financial institution is spending too much time 'swatting at flies' while it's currently being 'burned at the stake by the mob'?
Plenty of stuff for the PR Warrior to get excited about this week. Here's a snapshot:
The indefatigable Sam Mutimer has created @tweetupmellers, a hook-up for Melbourne-based Tweeps. Their first event was held this week - who attended? Find out here! If you haven't heard of Sam - or met her on Twitter or in the flersh, you will soon!
I tend to roll my eyes when companies and brands - generally through their advertising or digital agencies - proudly proclaim they're producing a 'viral video' and expect it's going to be watched by millions.
Susan Boyle - Britain's Got Talent
Then there is the Susan Boyle phenomenon.
A very good friend of mine recently released a book that looks at the public relations gurus who built the PR industry in Australia.
The PR Warrior donned the bunny suit this weekend (Easter bunny, not Hugh Hefner's version - although that would be a good look!) and caught up with some excellent reading this Easter.
Isn't it ironic it's often the small (but savvy) tactical advertising executions that generate the most attention and therefore are the most cost-effective.
I just had a scan of the program for the forthcoming Advertising, Marketing & Media Summit 2009 scheduled to be held in Melbourne on May 11-12.