Let's face it, once you're known around the world solely by your first name, you've got to be pretty famous. A really, really hot 'brand'.
But when your name is generic - a colour for instance - then 'wow', you've obviously done something right over a significant period of time.
AUTHENTICITY AND TRUST
When P!nk donates money to Victoria's bushfire appeal, you know it's for real.
What about your brand?
- Is it authentic? Does it take itself too seriously?
- Does it build trust by displaying consistently transparent behaviour?
- Does it have a higher cause to use as a point of conversation?
CONSISTENT OFFERING
- Is it consistent in its offering?
- Is it well-packaged visually underpinned by substance?
- Are you willing to take a risk with your brand marketing?
IT'S ALL ABOUT THE FANS
P!nk 'gets' that it's all about the fans. She may be a huge star but she still manages her grassroots support movement better than most.
It's easy to be cynical when a major celebrity visits sick children in hospital. This week P!nk visited Melbourne's Royal Hospital - she's not a fan of the media circus such visits create but realises it's not about her but the kids:
"If the kids are happy to see themselves in the paper, that's all good," she was reported as saying.
P!nk's website is immersive and tailored and heavy on engagement and interactivity. For example, P!nk encourages to interact with her in a number of ways e.g.
- Is there a willingness to develop a dialogue with consumers?
- Do you use the internet to further engage fans of your brand?
- Are you happy for consumers to play around and have fun with your brand?




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