Public
relations and the media have managed to maintain – none too well I might add –
an uneasy alliance of sorts for decades.
To me, the situation seems to be getting worse as the pressure heats up on both parties thanks in part to ‘The Dreaded Acronym’ (GFC).
For two industries that utterly depend upon each other, I can’t understand why there’s not more love between both professions – i.e. PR practitioners and publicists on the one hand (one side of the fence?) and journalists/editors/producers/on-air ‘talent’ on the other.
Scratch
that. I do know why, and like most things in life when there are two
‘combatants’, neither party is right and the answer generally lies somewhere in
between.
For the full story on why these two industries can't (but should) get their combined act together, click here.
