I lucked across this excellent presentation today by Seth Goldstein, the CEO of SocialMedia.com via Kyle Lacy.
It contains some wonderful advice, definitions and quotes. Here are some that resonated with me:
The art of social media is to provide the lightest weight social context for exchanging information. It's like hosting a cocktail party where you need to keep lots of conversations going at the same time without getting stuck in any one of them.
Conventional media wisdom is to tell a great big story to as many people as possible. Social media is all about enabling lots of little stories to be created by lots of different people at the same time.
And lastly, and this is a beauty:
"Influence = how likely people are to do what you say, given who you are, not what you say." (Josh Reich).
Enjoy.
Social Media Stories
View more presentations from Seth Goldstein.
