Here's a cool online initiative from V Energy drink that focuses heavily on engaging its young adult audience.
It's called V-Raw, and it's now in its third year. The core premise is to create a dream job
program focused on industries notoriously hard to break into – music, fashion
and design.
Rather than give in to current economic circumstances, the people behind V - to their credit - have decided to increase investment in the program, adding
new features to inspire and motivate young Aussies to follow their dream.
Check out the website here. Content includes career advice, podcasts, and exclusive music downloads provided by
Modular Records plus job opportunities across fashion, design, music gaming and film/TV.
VRaw plans to promote 35 jobs this year -- a new job will be released exclusively every
week with creative
companies such as Universal Music, Channel [V], Vice magazine, Modular
Records and The Glue Society.
Also, one lucky applicant will be sent overseas to gain work and life experience in a major international city.
To celebrate the 2009 launch of V-Raw, V Energy has released an exclusive track by the Bumblebeez and an accompanying video (sneak peek below).
