The great thing about these examples is they're incredibly varied - from the very big - i.e. the launch of the Wizarding World of Harry Potter theme park attraction which the marketing team promoted in the first instance to just seven people and as a result ended up reaching 350,000,000 - through to the geographically diverse (a number examples are from Australia) as well as smaller companies and organisations, including a cosmetic dentistry practice, several online businesses, a personal development virtual conference, a university and a women's community group ('Girls Fight Back').
The book basically extrapolates on what David calls his Rules of the Rave.
World Wide Rave is a quick and easy read but still has enough in the way of case studies and ideas to get you thinking. If you run a business or community organisation, or are in the marketing team of a larger company, it's worth adding World Wide Rave to your list of reading.
I also recommend David's The New Rules of PR & Marketing if you're after a highly practical book about social media marketing without the hype.
AUSTRALIAN MASTERCLASS TOUR
It’s an interview with Steve Speziale (pictured below), National News Director for Australia’s Austereo group of radio stations.
The interview covers digital radio (currently in its early days in Australia), social media and news (”it’s challenged everything traditional media has been about”) and radio’s current hot property, Hamish and Andy.
Steve also has some strong views on the public relations industry in terms of practitioners and how they pitch stories to radio newsrooms.
The podcast runs for 28 minutes. Click here to download.
Happy birthday to me!
A feature article by Time magazine this week entitled 'How Twitter Will Change the Way we Live' highlights the gulf between savvy, 'with it' journalism and head-in-the-sand 'old school' media thinking when it comes to social media, and Twitter in particular.
Will Twitter continue to power along to become a mainstay in our daily lives? Will it morph due to commercial pressures (i.e. pay per tweet)? Will it be bought by Google? Will advertisers kill it off through over-commercialisation? Who knows.
All I can say is the media landscape has changed irrevocably and senior media executives would be better served accepting this fact and trying to better understand emerging technologies and the societal trends they're creating - indeed, perhaps incorporating them more effectively into their own offering - rather than pooh-poohing social media platforms and waving them off with a dismissive flick of the hand.
Twitter is a new channel and in turn will evolve and stimulate other offshoots. Scary times? Nah, exciting - gets the blood pumping!!
To be fair, while I've had a 'go' at The Australian, I should acknowledge the newspaper is published by News Limited, which recently launched its major new blog offering, The Punch ("Australia's best conversation"), a major departure from traditional newspapers.
Okay rock stars, here it is! A list of PR blogs in Australia and New Zealand, courtesy of Marketing Magazine.
Andy Lark's blog – Andrew Lark
Behind Digital PR – a Hill and Knowlton blog
Better Communications Results – Lee Hopkins
Black Watch – Tony Blackie
Caffeine blog – Espresso Comms
Clever together - PR explained – Horizon Communications
Corporate Engagement – Trevor Cook on Crikey blogs
CP Communications – Catriona Pollard
Creative Territory – Tracy Jones
Creativity in Public Relations – a Hill and Knowlton blog
Dummy Spit – Dr Tom Watson
Fresh Chat – Network PR
Hill and Knowlton – a collection of blogs
In Brands We Trust – David Park and Trevor Young
Influencing the influencers – a Hill and Knowlton blog
I scratch my mind – Renee Creer, New Media Director, Stellar*
In silico – Paul McKeon
Just another PR blog – Karalee Evans
Just another 24 hours – Daniel Young
Mumbrella – Tim Burrowes
On the write track – Roger Christie
Porter Novelli Adelaide
PR Disasters.com – Gerry McCusker
PR Lab – Greg Smith
PR Warrior – Trevor Young
Publicity Queen – Sally Romano
Shoot the messenger – Kinectics Comms
Stand Out! Tips – Candy Tymson
Tale Spin – Lukas Picton
The Professional Communicators' Coach – Heidi Alexandra Pollard
Young PR – Paull Young
NZ Voice – Public Relations Institute of New Zealand
When you're active in the social media space (as I tend to be, along with countless others in the marketing sphere), it's sometimes easy to get caught up in the minutiae of Twitter, Digg, LinkedIn, blogs and the like.
I've been having my kitchen renovated these past few weeks and – as anyone who has gone through this process can attest - you get to meet a variety of people who come in, do the work, have a chat and then leave. In my instance, it was Nigel the chippie, Nick the plumber and Elizabeth the fine arts student who paints kitchens on the side (and a damn 'fine' job she does too!).
As a communications practitioner, I'm always interested in the best and most effective ways to reach people. Elizabeth the painter, for example, couldn't give a brass razoo about Twitter or social networking sites generally.
She's not alone by any means and there are plenty of consumers who are happy with the 'traditional' media diet of newspapers, magazines, TV and radio (this is despite my 77-year-old mother the other day asking me about Twitter – now that freaked me out!).
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