This week the PR Warrior (errr, that would be me) was interviewed by the wonderfully-named Joanna Penn, who runs The Creative Penn, a website that helps people interested in writing, self-publishing and internet marketing for their books.
It runs for 34 minutes and covers a range of topics including:
- How marketing and PR have changed with the advent of social media.
- Why authors are brands in their own right.
- Why you should build your profile before you finish your book.
- Why it's important for an author's communications to be consistent.
- What’s the difference between social media and social networking?
- How Twitter can help expand your sphere of influence.
- The different kinds of PR - traditional and social media all feeding off each other.
