Here’s a thought:
You actually don’t have to be ‘doing’ social media to benefit from social media and everything it stands for.
Whaaaaaat?
Exactly that. The offline PR world can learn heaps from social media WITHOUT ever having to tweet, blog or open up a Facebook account!
Social media is – can be – should be - more about a ‘state of mind’ than a set of tools.
Sure, technology is critical because it drives social media, but without the right attitude and willingness to be open, networked, responsive and ‘conversation-friendly’, all the technology in the world won’t help you be an online success.
With that thought in mind, here is a quick guide as to how brands can benefit by following emerging social media protocol.
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