This video is worth bookmarking (or downloading for later use) if you're interested in a simple but effective explanation of the different approach required of online PR.
No hysteria or loud music, just an easy to follow animated demonstration of how community and conversations sit at the heart of PR-driven social media activity.
The video was produced by RealWire.
Online PR is all about Community from RealWire on Vimeo.
NOTE: downloadable versions of this video for offline use are also available.
