Ask 100 people on the street what they think public relations is and you’ll get myriad answers (although I’m tipping most responses would be along the lines of “free publicity in the media”).
Ask 100 PR professionals the same question and you might well get 100 different answers. Let’s just say our industry is somewhat divided on what PR is, or just as importantly, what it isn’t.
The goal of this post is to strip back and simplify PR and, in doing so, encourage debate and conversation about the discipline.
Suffice to say, this post is my personal take on public relations. Is it a technically correct and theoretically detailed explanation of the discipline? Hell no, just an uncomplicated view of PR in today’s social media age.
Content exclusive to Marketing Magazine.
