You're in charge of lifting the profile of a university's Master of Business (Public Relations) course.
Part of the gig is to ensure the program's 'brand' is relevant, sits at the contemporary edge of public relations, and reaches/interacts with Australia's PR fraternity.
What do you do?
Well, if you're the Queensland University of Technology, you create a really cool app called Tweepr that covers "the thoughts and observations of Australia's most followed public relations specialists".
Tweepr has compiled a Top 100 List of Australia's top PR tweeple, and also features their live tweets.
What a fantastic idea!
A simple, timely, relevant word-of-mouth driver if ever I've seen one!