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In the PR business, coming up with (and executing) a BIG PUBLICITY IDEA that spreads throughout the media is akin to the holy grail.
Today, with the ability of social media to explode the message even further, a clever big idea can be worth millions.
Rule #1 - take a risk!
Playboy's daring decision to turn its cover over to the matriarch of Springfield, Marge Simpson, is an awesome example of a big publicity idea in action!
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