One of Australia's biggest-selling rock bands Powderfinger yesterday turned guerrilla marketing into an art form, performing three free concerts in the hearts of Brisbane, Sydney and Melbourne...all on the one day!
The cool thing Twitter was the only promotional channel the band used to get the word out. Fans did the rest in hyping the performances and the crowds followed.
The band started seeding the idea of the triple date tour earlier in the week, but held off giving too much away. Then, half an hour before each gig, they revealed where they would be playing, thus sending Twitter into a flutter.
The result? Good attendances, plenty of genuine word-of-mouth and solid news coverage of the events.
When was the last time your brand surprised and delighted the marketplace?
* Powderfinger's Twitter page
* Pictures above & below @leapingjudas
