Oh, is there a moustache in there...somewhere..?
Okay. I'm a sucker for a good marketing idea. And if it's for a good cause, so much the better!
This year I have succumbed to the retro marketing charms of the Movember campaign to support awareness of men's health, specifically prostate cancer and depression.
Great cause, and the campaign, which has been running for a few years now, continues to grow MOmentum (n'yuk, n'yuk) as it edges its way from the 'cool' fringes into the mainstream proper.
If you would like to follow the progress of the PR Warrior's hairy upper lip (or even better, donate to the cause), please click here.
Word is my partner in PR crime David Park is also embarking on a similar growth path. Interesting times ahead for the firm of parkyoung!
Oh yeah, and big ups to those behind the campaign. It doesn't focus on just getting people to donate but rather, creates a talking point that involves people emotionally in the cause. Great stuff!
