UK-based PR consultant Adam Vincenzini called upon the Twitterverse to crowdsource the meaning of social media.
Adam's idea was to get 140 'communications characters' to submit their definitions of social media in 140 characters. Great concept!
Within no time Adam received the full complement of responses which he duly posted on his blog The Comms Corner.
Here is a snapshot of some of the definitions submissions:
@DannyBrown Social media is the human engine oil. It doesn't matter if you're a Mini or Mercedes, you get an equal shot to compete in the race.
@dreamteamroman Sharing thoughts, ideas and experiences with others around the globe in a fast and efficient way. consumer=producer of info.
@ThatGirl_Chloe social media is a way to connect with people around the world & use these thoughts, experiences & conversations within real-life situations.
@hermioneway ''Media that's social ...it's about everyone taking part and having a voice.''
@geetarchurchy Social media is the consumer's realisation that they have the power to induce institutional change through online behaviour.
@NikHewitt Where friends, fans, & evangelists are your PR team. Where everything is immediate. Where personal opinion is valued over direct marketing.
@litmanlive Social media is one of the biggest opportunities to brands online in recent history. It's the real time web in motion.
@dbreakenridge Social media means listening carefully and learning to share valuable information that bonds people and builds strong relationships.
For the record, here is the PR Warrior's contribution:
@trevoryoung Social media is a catalyst for change - change in the way we connect with each other, change in the way businesses communicate with the world.
@EmilyCagle - who submitted this response: "Adapt, answer, broadcast, collaborate, communicate, connect, create, engage, follow, lead, learn, listen, question, share" - subsequently produced a tagcloud of the words used (via Wordle). Here is the result!
Deidre Breakenridge provides her own take on Adam's experiment here.
While on the subject of Deidre, I've read a couple of her books and highly recommend them - 'PR 2.0: New Media, New Tools, New Audiences' and 'Putting the Public Back in Public Relations' (with Brian Solis).
Check out Adam's full post on the Comms Corner.
