Yesterday I trawled the PR Warrior's vaults checking out the past 10 months' worth of posts.
Reason being I had just written two not-overly-complimentary back-to-back posts on Westpac and wanted to make sure that over the journey I haven't been too negative with my stories! Nothing really wrong with being negative as long as criticism is constructive, and that's something I try hard to do, but maybe it doesn't always come out that way?
Anyway, I discovered 'positive' stories far outweighed those where I had a strong opinion about a brand or company that I felt was going about things the wrong way.
Seeing as I had gone to all that effort, I thought I'd write a post highlighting both the positive posts and the those where I perhaps slipped in a left jab or two!
Here are the examples...some good lessons all round in this lot!
'Positive' (i.e. brands doing interesting stuff!)
Queensland University of Technology
'Negative' (errr, constructive criticism!)
Bank's Inertia Fuels Nude Pic 'Storm'
A Lesson for Brands in Today's Social Age: Suck It Up & Get on With Life!
'Twitterrific' Time Magazine Shows Up The Australian Newspaper
