Australia's greatest musical export AC-DC recently returned to home soil for a major sell-out tour.
These guys are simply amazing. Still rocking after all these years, packing in the crowds year after year after year. Who would have thought the band would still be one of the biggest rock acts in the world some 35 years after their formation in Australia in 1974?
So what can brands learn from AC-DC?
1. Consistency
2. No frills
3. Give the customer what they want
4. Remain true to your roots
5. Don't screw the marketplace
For the full post, check out @parkyoung's blog IN BRANDS WE TRUST.



