I love it when marketers commit to big, bold ideas. Promotional stunts that have the ability to cross boundaries are 'gold' if relevant to the brand.
This one, by Heineken, certainly fits the bill. It generated plenty of traditional and social media chatter - the ideal starting point for positive word of mouth.
It also fits in nicely with Heineken's 'Made to Entertain' proposition.
I'm not going to say anything more about it - please watch, and enjoy. Interested to hear from people whether you think it's an effective stunt or not.
Hat-tip to @oliyoung.
