Okay, the PR Warrior is back on deck, nice and refreshed after a break by the beach at Wye River.
What's on my mind? Thanks for asking :)
O-P-P-O-R-T-U-N-I-T-Y....that's what!
OPPORTUNITY for brands that are open to change and willing to unlearn old marketing habits.
OPPORTUNITY for brands that have genuinely interesting stories to tell and a willingness to put them 'out there' for others to share.
OPPORTUNITY for brands to truly engage their customers by creating and distributing really cool ideas, insightful points of view and key talking points.
OPPORTUNITY for brands to change their culture for the better by encouraging openness, transparency and participation, both internally and externally.
OPPORTUNITY for brands to increase the intensity of connection with the people that matter to their business via a mix of channels, social media being just one (don't forget face-to-face activity, it's more important now than ever).
OPPORTUNITY for brands to start weaning off their heavy reliance on ineffective paid-for advertising and instead place strategic public relations at the heart of their communication efforts.
OPPORTUNITY for brands to enter into longer-term courtships with consumers, not just the occasional 'quickie' they're so addicted to.
And, for individuals...
The OPPORTUNITY for anyone to become a genuine, fully-fledged 'multimedia micro-star'! Go on, go for it!
Cheers!
