The more things change, the more they stay the same.
The public relations consulting model, for instance, steadfastly remains similar to 20 years ago yet the media and marketing landscape has altered dramatically in recent years.
The company in which I'm a partner - parkyoung - while far from being a 'maverick' business is certainly keen to push the boundaries of what a communications consultancy should be all about in today's networked market.
For starters, when we established the business mid last year we were adamant that social media (the 'ethos' as much as the 'tools') should be at the heart of our business. That's not to say we've neglected other traditional elements of our profession - far from it!
Just recently we established a dedicated media relations arm (The Ledbetter Agency) to focus on newspapers, radio and TV publicity while parkyoung continued to specialise in communications strategy, social media planning and content creation.
We also believe in helping to educate clients (indeed, the broader marketplace) to improve their knowledge about communicating in today's complex and cluttered hyper-connected environment. We do this by holding workshops and events, writing blogs (individually and as a company), producing podcasts as well as being available for speaking engagements etc.
So it's with much pleasure that we announce a special event organised by parkyoung in conjunction with Jennifer Frahm Collaborations - called THE CORPORATION, SOCIAL MEDIA & CHANGE.
Here's the spiel:
Has there ever been anything more confusing, daunting and downright confronting for companies, organisations, individuals and brands - than the hyper-connected marketplace?
The social web is fundamentally transforming the way we communicate, connect and collaborate.
- What does this COMMUNICATIONS REVOLUTION mean for companies and other organisations?
- How can your brand/reputation effectively build trust in your communities, extend influence and protect its reputation?
- How do you create a culture that champions connection and accommodate the changes involved?
- How do you build trust (internally & externally) in the new networked market?
(click on image to enlarge).
