Successful PR and marketing communications today is less about volume and more about clarity - lots of noise versus laser-like connection with the people who matter most to your business (or cause or issue).
What about your brand?
Do you constantly 'carpet bomb' consumers with overt chest-beating commercial messages (and risk alienating potential customers)?
OR do you find more interesting and respectful ways of work your way into their hearts and minds?
Put another way: are your marketing efforts akin to a young punk cruising the streets in hotted-up wheels, windows down, ear-splitting 'doof-doof' music blaring from the car's dodgy stereo system?
OR is it a blissful aural experience - think Miles Davis' trumpet solo in My Funny Valentine (probably the purest sound you'll ever hear!)...being played through a set of Bang & Olufsen speakers, every moment heard and savioured?
