Things are cranking over at my other 'sideline' blog SWEAT EQUITY.
I started the blog recently to serve as the 'online backbone' for a book I'm (a) currently researching and (b) attempting valiantly to write!
Some (most?) weeks I write more for the blog than book. Better for you lot - the blog is free!
While PR Warrior is more skewed towards PR, communications and social media, SWEAT EQUITY is a lot broader and focuses on smarter ways in which to market your brand in today's hyper-connected world.
Key tenet of the book (and blog) is ''what small companies can teach the big boys about marketing'.
Here are a selection of four 'highlight' posts from the past couple of months. I hope you enjoy them :)
Six marketing lessons from three rock bands
If you’re seeking inspiration to improve the marketing of your brand, you could do worse than check out some of the more progressive-thinking rock bands out there.
Three of my favorite marketing-savvy b(r)ands are Paramore, Radiohead and Sister Hazel.
Here are six ways lessons from said bands – ROCK ON!
Creating talking points around your brand (here are 15 examples)
Developing conversation around your brand has long been an effective marketing communications strategy.
However, in today’s super-connected environment where ‘white noise’ is at a peak, as is the public’s ability to screen out advertising messages, it’s incredibly important for brands to spark discussion by giving people interesting and relevant things to talk about.
Here are 15 examples of brands large and small that know how to start a conversation. Story includes:
- Johnny Cupcakes
- John Butler Trio
- ThoughtLead
- 37 Signals
- Hubspot
- Moleskine MORE
How LOVE146 uses stories to rally a movement behind its cause
LOVE146 is a non-profit organisation dedicated to bringing about the abolition of child sex slavery and exploitation.
The brand is highly skilled at bringing to life the issue of child exploitation particularly through the use of stories, as well as through the creation of events and talking points that cut through the ‘white noise’ and help propel the brand (and the issue) into the public consciousness MORE
Why getting amongst it can pay dividends for your brand
It’s really easy for brands – whether solopreneurs, emerging companies or bigger organisations – to get bogged down in the daily grind of ‘the business’.
Marketing becomes a ‘tick the box’ exercise, an activity undertaken because it’s something you need to do. And generally, it shows.
This post is all about getting involved as a brand. Become part of the broader community in which your brand operates (this could be your industry or profession, a certain cultural or lifestyle activity, or a geographic region – your town, city or local suburb, for example) MORE
(In this post we shine the spotlight on Sydney Writers' Centre, a company that's doing some interesting things to get word out about its brand).




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