It's quite a feat to put a profession back 20 years but that's exactly what E!'s The Spin Crowd does for the public relations industry. Thanks guys :)
The Spin Crowd is a new 'fly on the wall' TV series based around the overly dramatic day-to-day operations of Hollywood publicity outfit, Command PR.
It's car-crash TV in the purest sense. At once strangely addictive but also seriously off-putting.
But then, Kim Kardashian is executive producer. 'Nuff said.
Enjoy the show, but please, two caveats...
If you're a business owner or marketer of a large brand, please don't think all 'PR firms' operate like this one. This is Hollywood after all!
If you're a young practitioner thinking this is what PR is all about, sorry, but the reality is waaay less glamorous! Yes, the media relations side of the PR business can include celebrities and events and 'pic opps' ...but it ain't all champagne and roses kid! (* puffs Cuban cigar *).
The Spin Crowd is about as far away from true public relations as you can get (the name of the show kinda gives that away) - these guys are entertainment publicists based in a city where image is king and substance runs a poor second. Accordingly, there is no shortage of cringeworthy moments!
That said, the show is still a lot of fun!
Foxtel has just started screening Series 1 of The Spin Crowd on E! Entertainment, Tuesdays at 10 pm.