Sydney-based strategic communications consultant and blogger, Craig Pearce, has just released a timely e-report called Public Relations 2011: Issues, Insights, Ideas.
Craig compiled and edited the report - essentially, a PR thought leadership 'e-dossier' - with the help of a disparate band of PR folk from around the globe (I'm proud to say the PR Warrior was lucky enough to be included in such esteemed company).
Contributors include academics and practicing professionals from countries such as Switzerland, New Zealand, Canada, the USA, England and Australia.
Useful and stimulating
Says Craig: "There are few, if any, e-reports of this nature that include a range of useful and stimulating information on public relations. So apart from featuring content that is passionate, intellectually engaging and useful, it’s likely Public relations 2011: issues, insights, ideas is somewhat innovative in form."
A quick scan of the contents will give you a good feel for what the report is all about:
- PR education – getting the theory-practice balance right - Professor Jim Macnamara
- Critical elements public relations strategy should always consider - Paul Roberts
- Let’s talk sense about trust and CSR - Paul Seaman
- PR is second rate CSR - Craig Pearce
- Are you ready for the social revolution? - Mandi Bateson
- Internal journo and SEO expert; new ‘trust’ calisthenics for the PR pro - Judy Gombita
- How social media has added value to the PR agency business - Trevor Young (ahem, that would be me)
- Messiah or just socially inept - Dwight Whitney
- PR primer for (social) networking - Judy Gombita (Judy has interviewed Craig here)
- Is social media is helping PR become more influential as a business discipline - Craig Pearce
- Issue management: changing risks, changing expectations - Dr Tony Jaques
- To CEO or not to CEO? Crisis communication in action - Jane Jordan-Meier
- What fascinates PR students? - Catherine Sweet
- Fundamental truths of success in public relations - Craig Pearce
- The power of PR and what makes it unique - Craig Pearce
Available from Pearcie's blog:
Public relations 2011: issues, insights, ideas is available free for email subscribers from Craig Pearce’s blog, Public relations and managing reputation.
According to Craig (left), content in the report will enhance PR professionals’ practical ability and strategic knowledge, expand their knowledge of the discipline’s power and jolt them with ideas and assertions.
Great job Craig!
