To some in our industry (public relations) the advent of social media is one giant pain in the arse.
It has upset the ‘communications applecart’ and meant we’ve had to learn a whole lot of new things, not to mention unlearn many old habits.
To others, however, the social web is a ‘shot in the arm’ for our industry – new technologies have levelled the playing field and changed our profession forever.
As professionals we need a raft of new skills in our vocational kitbag. We need to change the way we write. We need to be able to think and respond in ‘real-time’. We need to know our way around digital technology as well as we do a TV newsroom.
Excerpt from Public Relations 2011: Issues, Insights, Ideas
The above is an excerpt from my contribution to a new e-report called Public Relations 2011: Issues, Insights, Ideas, conceived and edited by Sydney-based strategic communications consultant and blogger, Craig Pearce.
HERE IS THE FULL PIECE - titled 'How Social Media Has Added Value to the PR Agency Business'.
Read more on Craig's e-report here, or simply go straight to the source where you can download the publication in all its PDF glory.
