I love it when a brand (company, organisation or individual) really pushes the boundaries in its marketing.
In the video below, Chuck Lewis - aka The SEO Rapper combines his love of hip hop with a business message around his other speciality - search engine optimisation. And guess what, people in their thousands are watching this (and other) SEO Rapper videos, commenting on them and passing them along.
Clever stuff!
The success of The SEO Rapper's videos, especially Page Rank (below) has brought a Pay-Per-Click (PPC) MC competitor out in the open. Now, an enterprising third party has set up a site to promote The Ultimate SEO PPC Rap Battle!
The upshot is, do something interesting and people will willingly talk about your brand.
So many brands - especially of the large variety - are still talking about producing 'viral videos'. Many will cost a bomb, most will fail. Meanwhile, people like the SEO Rapper will be out there doing what they love, taking a chance, doing it on the cheap and resonating with the marketplace because of their enthusiasm and authenticity.
Hat-tip to Yvonne from Ideas Culture for bringing the SEO Rapper to my attention!
*** THIS POST ORIGINALLY APPEARED ON MY SWEAT EQUITY BLOG ***
