Smart marketing today is...
Less about interruption and more about inclusion.
Less about hype and more about substance.
Less about mass media TARPS (‘Target Audience Rating Points’) and more to do with building trust with consumers and cultivating advocates for your brand.
Case in point?
The inbound marketing software company HubSpot is a beauty.
Hubspot ticks all the boxes of 'smart marketing - it is inclusive and community-minded, it provides resources and creates content that's 'meaty' and relevant for its customers.
Importantly, the brand works hard to build a respectful presence on the social web (as well as offline - in June 2010, HubSpot was awarded "Best Places to Work in Greater Boston").
In short, this is a brand that understands better than most what it takes to market effectively in today's hyper-connected age.
Check 'em out (and don't forget the notepad)!
*** THIS POST ORIGINALLY APPEARED ON MY SWEAT EQUITY BLOG ***