This is a very cool (marketing) act by rock act Blink 182.
It shows yet again that when a brand works with its fans rather than against them, when it respects the people who buy its products rather than treats them as if they are the enemy, then really cool things can happen for both parties!
Here's the band's spiel on YouTube - says it all really:
To launch our first single in eight years, AT&T helped us search YouTube for every instance of fans using our music without our permission. And then we rewarded them for it. This film is made out of clips from all those videos. Thanks for being a fan.
Hat-tip Mack Collier.
