Challenges, Opportunities and the Future of PR

I recently participated in a series of short films produced by the Public Relations Institute of Australia (PRIA) under the banner Broadcast PR.

Below are two of four short videos I featured in. They can be found on the PRIA's blog along with interviews with several other profiled PR practitioners including Ros Weadman and Lelde McCoy.

What are the main challenges and opportunities you balance in your role or that you see in the communications profession today?

 

How do you see the PR industry developing and changing in the future?

 

Links to the original PRIA blog posts:

Part 1 - From journalist to PR professional

Part 2 - Most memorable experiences in the industry

Part 3 - Pushing the boundaries of what PR can achieve

Part 4 - The future of the PR Industry