New York lifestyle brand Holstee is all about living a life "full of intention, creativity, passion, and community".
Cleverly, it directs its marketing dollars towards underpinning this philosophy.
The brand, established by brothers Mike and Dave Radparvar, recently released online a video (below) that reinforces the values it espouses in its much-read Holstee Manifesto.
(QUESTION WITHOUT NOTICE: Does your brand have a manifesto?).
In the video below, the Radparvar brothers discuss how they got started and the philosophy that drives them personally as well as their brand (original story here). It's a good yarn.
The concept of 'celebratory marketing' can be quite powerful in the right hands. This is where brands create and distribute multimedia content that celebrates a higher purpose than just flogging products or services.
Hat-tip Aylin Ahmet.
