I've recently finished reading The B2B Social Media Book by Kipp Bodnar (from HubSpot) and Jeffrey L. Cohen (Radian6).
Below is my video review of the book.
In case you can't be bothered watching the video - and I can't for the life of me work out why that would be :) - if you're in the B2B marketing space this book comes highly recommended. It's not the type of book you'll read cover to cover necessarily but it is an excellent resource to have on your desk when you need ideas and help with this thing we call social media.
PR WARRIOR BOOK REVIEW: The B2B Social Media Book from Trevor Young on Vimeo.
