SEO. Search engine optimisation. Utter those three words to many small business people and their eyes will quickly glaze over. I know mine did for a long time.
Yes, we’ve heard the term. Yes, we know it’s important if you want your business to be found on the web (or more specifically, to rank high in organic search, particularly on Google). But what does SEO mean when it comes to delivering content?
Understand the basics
According to Wikipedia, SEO is the process of improving the visibility of a website or web page in search engines’ natural, or unpaid (‘organic’), search results.
However, given we’re on the cusp of a content marketing revolution, and more and more companies are starting to use original online content as a means to attract potential customers to their blogs and websites, it’s absolutely vital that businesses get a handle on the basics of SEO—and in particular, the use of keywords and key phrases.