Those of you who follow the PR Warrior with any degree of religious fervour know that I love the content marketing space.
It's an area that continues to explode overseas, particularly in the US and is starting to emerge in a positive way in Australia.
So, I thought it was probably time to unveil the treasure trove of links to awesome content marketing posts and articles I've been hoarding for a while.
Feel free to bookmark and/or spread the love!
While corporate Australia gets hung up on the tactical aspects of social networking sites such as Facebook and Twitter, the real action is bubbling beneath the surface. For many it’s not as sexy as the social technology platforms we hear about and see in the media every day but it’s equally powerful. Indeed, it’s the ‘secret sauce’ – the fuel that keeps the social web cranking along at breakneck speed.
Content marketing differs from advertising in two fundamental ways. First, content resides on owned or earned media. If there's a media buy involved, it's advertising, not content marketing. Second, content marketing is a pull, rather than a push, strategy. Content doesn't interrupt, it attracts.
How might that ebook become a series of blog posts? How about interviewing the ebook author for a podcast? How about mining the best questions from a webinar Q&A for a tip sheet you publish on your blog? How might parts of that white paper become an infographic? Or a video infographic?
Could it be that content marketing is at the heart of all marketing success on the web? According to an infographic designed by Content Plus, that may be the case.
The last post in a series where we ask speakers some questions about content marketing. Today, they inspire us with stories of content marketers who are executing their programs well.
Blogging, tweeting and posting not only generate brand awareness and buzz, they also build links, which are like gold to Google’s ranking algorithm. In short, content marketing is the new SEO. How should your business or brand think about its content marketing strategy? Take some tips from the following companies.
Brands now have the ability to bypass the traditional press and tell their own story in their own voice in a unique and compelling way. As I see it, good content isn’t about storytelling; it’s about telling a true story well.
From beginners to old-hats, we all have something to learn about content marketing. We know you have better things to do than spending your days scouring the web for the info you need, so we’ve taken the liberty of doing that for you. Behold our epic list of the very best tips, info and resources to kick-start your content marketing strategy.
As the advertising environment has grown more cluttered and technology has enabled consumers to block out messages, content marketing has emerged as the best way to ensure that a brand’s message is actually being consumed. Equally important, content marketing elevates a brand, by enabling its voice to serve a purpose in its consumers’ lives.
We’ve gathered 26 excellent articles on content marketing to get you grounded. You’ll learn about curation. Get tips from content marketing leaders and innovators. Need new social media tools? Case studies? Tips and tactics?
The Junta42 Top 42 Content Marketing Blogs list highlights the best bloggers on the web discussing content marketing. Each blog on the list has been rated by our expert staff in terms of content strength, depth, regularity and, to a very small extent, popularity.
There’s a monumental shift going on and it’s affecting my little world in a profound way. But here’s the thing. The type of companies I work with are finally beginning to smell the new media scent wafting into their little realm. I’m even getting inquiries about this supposedly newfangled term: content marketing.
It has been predicted that 2012 will be the year of content. Whether you’re building your personal brand for career development and professional growth or you’re building your business brand to reach new levels of success in the new year, content marketing and social media marketing should be part of your 2012 marketing strategy.
There are different approaches to using social media for business, but what most have in common is their emphasis on the quality of “content.” More and more often you hear the phrase “content is king.” The underlying truth is that if you get your content right, you will indeed start to rule.
Content Conversations is an interview series that features insightful and informative one-on-one discussions with today’s top content marketers. Host C.C. Chapman, a stellar content marketer himself, will dig into content marketing strategies, best practices, pitfalls to avoid, and much more with our expert guests.
This list of 50 Brands to Watch in 2012 is our way of honoring the pioneers who have built thriving content marketing operations, paving the way for the rest of us who are now taking up the strategy.
Every so often, Hollywood reminds us of how silly it is to argue over whether giving away content will result in a loss of overall sales — because they’ve been doing it successfully for years.
I am celebrating the one-year anniversary of a very special employee, Jesse Noyes, our corporate reporter. Jesse is the real deal – a card-carrying journalist with credentials that include The Boston Herald and Boston Business Journal. One year ago, we hired Jesse and I want to celebrate by sharing with you what we’ve learned.
In doing some research for a retail-oriented content marketing workshop, I learned one thing: retail content marketing case studies and examples are hard to find. That said, I was able to find a number of print and digital content marketing examples that impressed me. Here are six of them.
Yesterday, 250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 BILLION emails were sent. And that's not counting all the check-ins, friend requests, Yelp reviews and Amazon posts, and pins on Pintrest.
Content marketing takes time. You can’t just slap together some dot points, whack that on your blog and call that effective content marketing. You actually need to provide useful information for people.
Here are six steps you can follow to produce high-quality, search-optimized articles on a consistent basis. These steps will ensure your content also flows with ease into the algorithmic crawlings of search engines.
Although politicians and their marketing teams are generally seen as behind the times, President Barack Obama’s campaign team is a big exception, having effectively leveraged social media to win the 2008 campaign. Now, it looks like they’re ahead of the curve on advertising’s latest big trend: content marketing.
With content now accounting for a rising percentage of marketing spend, according to industry research, it should come as no surprise that B2B brands are investing heavily in publishing ventures.
People read a blog because the content is interesting and inviting. People watch a YouTube video because it entertains, informs or educates.
There is no doubt content marketing is popular, but there are still plenty of questions in marketers’ minds. What’s working? Should I be outsourcing? What are the most important attributes of content?
- Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business - CC Chapman & Ann Handley
- Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand - Robert Rose & Joe Pulizzi
- Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media - Rebecca Lieb
- The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly - David Meerman Scott
ADDITIONAL BONUS MATERIAL: 4 Australian Content Marketing Case Studies (PR Warrior Podcast Interviews)
- Darren Woolley, TrinityP3 - Darren talks about his content marketing strategy and how he uses blogging, online video, LinkedIn, Facebook and Twitter to build credibility and drive awareness of his brand on a global scale.
- Shawn Callahan, Anecdote - In this interview we delve into how Anecdote uses a well-nurtured corporate blog to build awareness of the firm's expertise, to educate the market and develop relationships with prospective clients.
- Valerie Khoo, Sydney Writers' Centre - Valerie chats openly about the Sydney Writers' Centre's philosophy when it comes to marketing, how passion is a driving force for many of the brand's content marketing efforts, and how the centre uses blogging, podcasting and social media to engage with past, current and potential customers.
PLUS ... PLUS ... PLUS ...
To finish up this epic list of content marketing awesomeness, what better than a link to Copyblogger's quick 6-part tutorial series: Content Marketing 101 - How to Build an Audience That Builds Your Business.
(Copyblogger's Brian Clark, Sonia Simone and team are some of the savviest content marketing people going - I heartily recommend you sign up to their blog here).