At the weekend I released 'The Micro Maven Manifesto' - an introductory PDF e-book that examines a trend I've been following/documenting for some time - the emergence of a new breed of entrepreneur who leverages blogging and social web to build mini-business empires around their personal brand.
I call these entrepreneurs 'micro mavens'. You can download the free e-book here (no registration required).
Following is a quick extract from the e-book's introduction.
The social web has given birth to a new breed of creative entrepreneurs who stride the virtual globe attracting fans and picking up business, often from the comfort of their home (or more often than not, on the road somewhere). Sometimes their location is quite exotic such as Costa Rica or the Philippines – but more often than not they live in a normal suburban house or city apartment in somewhere like Boston, New York, Vancouver, Melbourne, or Raleigh-Durham in North Carolina.
These creative entrepreneurs are at once digitally savvy, self-sufficient and generous with their knowledge and experience.
They have built their personal profiles (many on a global scale) by thinking and acting like publishers: they are first and foremost prolific creators of rich and interesting content – text, photos, video, audio, illustration – which they share willingly (and for free) online. Importantly, they have a point of view that people gravitate towards, a toolbox of ideas like-minded souls hook on to and spread via their own networks, plus a set of experiences that fans and followers alike take note of and learn from.
These entrepreneurs are smart enough to understand that marketing today is about giving rather than taking, interacting rather than blasting one-way messages all the time.
They are about building and nurturing a genuine community of fans, advocates, enthusiasts and supporters of their personal brand, and then leveraging this support in ways that are respectful and considered.
These personal branding machines have managed to turn their passion into products, their knowledge and expertise into multiple revenue streams that combined often far outweigh what they earned in previous salaried positions working for someone else.
I refer to this new breed of creative entrepreneurs as ‘Micro Mavens’.
In this free introductory e-book we take a look at the Micro Maven – who are they, how do they operate, what characteristics do they share, and importantly, what can you learn from them?