Despite all the hoopla surrounding online marketing and social media, one thing that keeps hitting home to me time and time again is the huge value associated with face-to-face activity, specifically events.
We can look at events in three ways: attending an event, running an event or speaking at one. For this post I’m going to focus only on the attendance of events.
Let’s be clear: events have always been an effective way to connect with new people (potential clients/influencers/business associates) and reconnect with existing contacts.
However, strategically using social media in tandem with your event-based activity will ensure you get the most out of your efforts because, let’s face it, attending events can be a time-consuming business.
Here are three tips on how to get the most out of events using social media: