I caught up today with Katrina Allen, one of the three founders of new Australian online match-making service for brands and bloggers, SocialCallout.com.
Katrina (along with partners Valerie Khoo and Michelle Palmer) recently soft-launched SocialCall.com; the website has only just gone into beta phase and already some 500 Aussie bloggers have registered for the service.
As a PR practitioner, one of the greatest difficulties I find is to be across the sheer number of bloggers that are out there. SocialCallout.com solves a particular need in that it allows brands and businesses to post targeted callouts on the website to engage with bloggers and social media influencers. If bloggers/social media influencers find the callout appealing, they connect directly with the brand.
In the video below, Katrina explains how SocialCallout.com works and gives us an update on how the beta testing is going.
