This time next month the World PR Forum will hit Melbourne.
Convened by the Global Alliance for Public Relations and Communication Management
and hosted by hosted by the Public Relations Institute of Australia (PRIA), the forum will take place over three days from November 18-20 at
the Melbourne Convention and Exhibition Centre.
Central to the forum will be the Global Alliance's Melbourne Mandate for Global Communication, which aims to build an international consensus on a new “mandate” for the
organizational and societal value of public relations and communication
management.
I recently caught up on Skype with Global Alliance chair, Daniel Tisch, to chat all things:
- World PR Forum,
- the Melbourne Mandate,
- 'communication without borders' (the forum's theme)...
... and ending with a brief discussion on social media and how it's changed the modern day public relations practitioner, and why the skills of the PR generalist are still relevant today.
Disclosure: I occasionally consult to Edelman which is digital partner of the World PR Forum.
