Happy new year to you - I hope 2013 will be an exceptionally productive, prosperous and positive one for you!
To get the 2013 ball rolling, I have curated a bunch of stuff which I hope you will find interesting, maybe even inspiring.
So let's rock this bad boy!
Four 9 books you must read this year
The Impact Equation, in the authors' words, is about "getting a large audience to see and act upon your ideas and learning how to build a community around that experience to take it to an even higher level".
Brogan and Smith's book is based on an 'equation' for ensuring your brand has meaningful impact; to explain it, they use the acronym C.R.E.A.T.E., which stands for:
- CONTRAST - differentiating your idea in the marketplace (standing out by being remarkable).
- REACH - the greater the number of people you can connect with, the more influential your idea can become (audience).
- EXPOSURE - how often you connect with your audience (frequency).
- ARTICULATION - ensuring your idea is easily and quickly understood.
- TRUST - building a trusted bond with your audience.
- ECHO - the "feeling of connection" you provide your audience with your idea.
The Impact Equation is an interesting and insightful read. It packs a heap of ideas and 'mini-stories' between the covers, and is designed to make you think. I reckon it succeeds!
Valerie Khoo is a journalist and entrepreneur who has done a mighty fine job of seamlessly combining her two loves of business and storytelling, not just in this book but in her life generally.
As the founder of the Sydney Writers' Centre (recently renamed the Australian Writers' Centre), Khoo has been teaching people to tell stories for years.
In Power Stories, she outlines the eight stories you must tell to build an epic business. Given much of marketing today revolves around the ability of company executives to effectively be able to tell a yarn that engages people, this book is right on the money, perfect for the times.
I'm a fan of Hyatt's work (his blog is also worth a look) - this book might be a bit basic in parts if you've been in the blogging and social media space for some time, but it's always good to have someone join the dots for you and remind you of what works in terms of increasing your profile in today's noisy and congested world.
According to Hyatt, great ideas are no longer enough.
As the former CEO and current Chairman of Thomas Nelson Publishers, one of the largest publishers in the world, Hyatt says he has met hundreds of hugely talented people with outstanding ideas.
Unfortunately he says, most of them couldn’t get published. Why? Because they didn’t have a 'platform'.
But it’s not just authors. In the past ten years it’s been increasingly difficult for anyone to get the attention they need to succeed in such a noisy world. This includes: public speakers, bloggers, recording artists, politicians, business owners, entrepreneurs, sales and marketing people, corporate executives etc.
"Basically anybody who has something to say or to sell," Hyatt says.
Okay, you'll have to hold your horses on this one until May when it's released, but I reckon it's shaping up to be a ripper read.
Joel's first book - Six Pixels of Separation - was excellent; I also religiously listen to his weekly podcast (also called Six Pixels of Separation), you can back it in his follow-up release will be provocative. Indeed, the subtitle certainly gives that impression:
Reboot Your Business. Reboot Your Life. Your Future Depends on It.
Marketing guru, power blogger and business disrupter, Seth Godin, has gone and released three new books over Christmas. I think I want them in hardcover, and haven't got around to ordering them yet, but they're definitely on my to-read list.
- The Icarus Deception: How High Will You Fly?
- V Is for Vulnerable: Life Outside the Comfort Zone
- Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012
I'd also like to think my forthcoming book through Wiley Publishing - microDOMINATION: How to Leverage Social Media and Content Marketing to Build a Mini-Business Empire Around Your Personal Brand - will be a 'must-read' :) Keep an eye out for it early in April.
And finally, for something a bit different, a friend of mine Cameron McLellan has launched his first book called My Four-Year-Old: The Property Investor. Cameron is a successful property investor and businessman; in this book he shares the knowledge that has allowed him the option to retire in his 30s, amass a substantial portfolio of property and build a group of companies that have been listed in five BRW Fast Growth Lists. (Disclosure: I have been advising Cam around the launch of his book and personal brand).
7 blogs to keep an eye on
1. Social Media Examiner - dubbed "Your Guide to the Social Media Jungle", Michael Stelzner's online magazine continues to regularly serve up huge dollops of well-researched, high-value information pertaining to the world of social media marketing. Whether it's a how-to around a particular social networking site or case studies of brands that are doing things well in the new media space, IMHO Social Media Examiner should be atop your weekly reading list.
2. Web Ink Now - David Meerman Scott's blog has been a must-read of mine for several years now, and continues to be one of the blogs I read religiously every week. David, who was one of the pioneering authors in the social media and content marketing space, uses his blog to chronicle the new realities of marketing and public relations on the Web
3. Dionne Kasian Lew - The Social Executive - Dionne is a friend and collaborator (we'll be giving a joint presentation at the first IABC Victoria event for 2013 on February 21) who, having left a remarkably successful communications role at VicRoads, has launched her own consulting and advisory practice. Very few senior communications executives in Australia have the practical insights into, knowledge of and progressive thinking around social media as it pertains to the enterprise. Dionne does. Her recently launched blog (and business), The Social Executive, is worth keeping tabs on if you want an insider's view of how social media is affecting the 'C Suite'.
4. Grow - Mark Schaefer's blog is a veritable treasure trove of great insights and ideas; the title is apt - Schaefer's thriving online community is all about helping you to grow your company, reputation, customers, impact and profits.
5. CIPR's The Conversation - a thoughtful curation of terrific PR content on the web, run by the UK Chartered Institute of Public Relations and featuring multiple authors from around the world. If you're in PR and communications reading this blog on a weekly basis will 'up' your knowledge of the new media landscape 10-fold! (Disclosure: my PR Warrior content is syndicated to this blog).
6. Spin Sucks - a multi-author blog for PR and marketing pros that covers issues and trends to do with communication, social media, advertising, SEO and entrepreneurship. It's credo? “Fight Against Destructive Spin!”. 'Nuff said.
7. Content Marketing Institute (CMI) blog - if content marketing is your thing (and let's face it, if you're in PR, marketing and communications today - it needs to be), this blog should be on your weekly 'to-read' list. Jam-packed with rich, informative and practical articles authored by a range of experts from across the content marketing realm, CMI will arm you with plenty of insights and practical know-how to help you in your content marketing efforts, whether you're a newbie or an emerging expert in the space.
5 posts to blow you away!Here are five posts that contain a broad spread of awesome information, links and advice across PR, social media, personal branding and content marketing.
11 people to follow on Twitter
- @tedrubin - Chief Social Marketing Officer Collective Bias™
- @jayrosen_nyu - teaches at NYU and blogs at pressthink.org
- @LisaPetrilli - great source of all things to do with visonary leadership
- @servantofchaos - chronicles the ever-evolving digital landscape
- @lucymarcus - leadership thinker and doer
- @jangles - Neville Hobson: UK-based communications blogger and podcaster
- @mitchjoel - Canadian digital marketing podcaster, author, speaker
- @briansolis - digital analyst, marketing futurist and best-selling author
- @steverubel - EVP/Global Strategy and Insights for Edelman
6 tools, apps & platforms to check out
- Mightybell - creative online spaces for groups; what can you use a Mightybell space for? Start a group, organise a class, create a project or plan an event.
- Bufferapp - simple scheduling app that makes it super-easy to share your tweets or Facebook (or LinkedIn) updates during the day/across the week.
- Informly - provides simple statistics from your favorite cloud services.
- Trendspottr - a real-time viral search and predictive analytics service that identifies the most timely and trending information for any topic or keyword.
- TweetLevel - a nifty app by global PR firm Edelman that calculates a person's influence on Twitter.
- RebelMouse - a cool app that aggregates an individual Twitter account's tweet stream in very visual way.
+ bonus '24 must-have social media marketing tools' (courtesy of Social Media Examiner).
So there you have it folks, plenty of brain food to keep kick off your new year with!
Make it a good 'un!