You may have noticed that Twitter has launched a new video sharing service called Vine.
FAST FACT: Vine is a free app that records 6-second (looped) snippets of video that can then be instantly distributed via Twitter.
While Vine is only available at this stage on iPhone and iPad touch, some are already comparing it to Instagram.
Whether it reaches the lofty heights of Instagram remains to be seen, but Vine certainly underscores a number of trends we're seeing at the moment:
- the increasing visualisation of the social web (generally);
- the increasing use of mobile to connect in new and different ways with our personal networks;
- the increasing use of online video (albeit with low production values);
- the increasing personalisation of the web (and the need for brands to adapt by becoming more 'human').
I think at this very early stage, it's a case of take Vine for a bit of a test-drive and from there continue to 'watch this space'.
Here are several examples of Vine in action:
- Meet Vine, Son of Twitter
- Twitter's Vine Leaves Boston Crawling With Goofy Short Videos
- Vinepeek.com Offers Unmoderated Glimpses into Life Around the World
NOTE: In case you haven't seen it, Vine has also had it's first 'sex scandal' - it was only a matter of time!